UNDERSTANDING COLOUR & UNDERTONES

Choosing the right shade isn’t about following rules, it’s about understanding undertones, intention, and how colour interacts with your skin.
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At Vimi Joshi Beauty, every shade is created with purpose. And nowhere is this more evident than in Shape & Sculpt Lip + Cheek, where two hero shades Red Bindi and Chai offer distinct expressions rooted in culture, artistry, and undertone science.

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Why Undertone Matters
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Undertone is the subtle hue beneath the surface of your skin, warm, golden, olive, or neutral, and it plays a defining role in how colour appears once applied.
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“Our skin isn’t one-dimensional,” Vimi explains.“It has warmth, depth, and richness and colour should respond to that.”

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Red Bindi
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True. Iconic. Expressive.
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Red Bindi is a modern interpretation of one of South Asia’s most iconic symbols. A true, classic red, it has been custom-balanced to feel bold yet timeless, never blue, pink, or harsh.
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Designed to show up beautifully on warmer, richer undertones, Red Bindi delivers colour that feels intentional and confident, without ever turning ashy or flat. The formula is buildable, allowing you to dial the intensity up or down depending on the look you want.
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On lips, it creates a statement red that feels powerful yet wearable. On cheeks, it blends seamlessly into the skin for a radiant flush that lifts and energises the face.

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Perfect for:
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• Anyone who loves a classic, true red
• Warm, golden, olive, and deep undertones
• Buildable colour from soft stain to full impact
• Bold, confident looks with cultural depth
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Red Bindi isn’t just a colour, it’s an expression.

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Chai
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Warm. Spiced. Effortless.
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Chai is a red-orange shade, inspired by the warmth and richness of spiced tea. Softer than a classic red but just as expressive, it brings a touch of warmth and vibrancy to the lips and cheeks.
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Custom-blended to complement warm and rich undertones, Chai enhances the natural colour of your skin without ever pulling grey or ashy, a common issue with traditional reds and nudes on warmer complexions. Like all Vimi Joshi Beauty shades, it is buildable, allowing you to wear it sheer and natural or layered for more depth and intensity.
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On lips, it delivers a lived-in, effortless red. On cheeks, it creates a sun-warmed flush that feels modern and flattering.
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Perfect for:

• Anyone drawn to a softer, warmer red
• Warm, olive, and neutral undertones
• All skin depths
• Everyday wear, soft glam, or an easy pop of colour

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Colour That Belongs to Everyone
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While Red Bindi and Chai are custom-blended shades inspired by South Asian culture and designed to show up beautifully on warmer, richer undertones, they are created for everyone.
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These are reds that perfectly adapt to you, ever chalky, never ashy, never overpowering unless you want them to be.
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Because colour should make you feel seen.

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