NOW SHIPPING ACROSS GCC, UK, US & INDIA

Born from Artistry. Rooted in Heritage.

Born from Artistry. Rooted in Heritage.

Trending Now

"I CREATED VIMI JOSHI BEAUTY BECAUSE AFTER DECADES IN THE INDUSTRY, I STILL DID NOT SEE US REPRESENTED. OUR SKIN, OUR UNDERTONES, OUR CULTURE DESERVE TO BE SEEN ON A GLOBAL STAGE.”

— Vimi Joshi, Global Makeup Artist & Founder

Eyes

SHOP NOW

Lip + Cheek

SHOP NOW

All

SHOP NOW

BLOGS

MASCARA HACKS: HOW VIMI GETS MAXIMUM CLUMP-FREE VOLUME

MASCARA HACKS: HOW VIMI GETS MAXIMUM CLUMP-FREE VOLUME

3 WAYS TO WEAR YOUR LIP + CHEEK STICK FOR A MONOCHROMATIC LOOK

3 WAYS TO WEAR YOUR LIP + CHEEK STICK FOR A MONOCHROMATIC LOOK

VIMI JOSHI’S 5 PRO MAKEUP PRINCIPLES FOR FLAWLESS APPLICATION

After more than 28 years as a makeup artist, I always come back to the same belief: beautiful makeup is never about covering who you are.

Vegan

No animal-derived ingredients

Cruelty-Free

Never tested on animals

Paraben-Free

No added parabens

Dermatologist-Tested

Gentle and skin-safe

Vegan

Cruelty-Free

Paraben-Free

Dermatologist-Tested

AS FEATURED IN